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REPORT : Strategies for Football Clubs: Handling the Corona crisis

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The 40+ pages report targets ideas and ways to cope with crisis situations, focusing on the one caused by the Covid-19 pandemic. Topics are, for example, brand management, social media marketing, CSR, digital revenue streams, financial topics and legal aspects.

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Topics included
  • Managing your Brand by Bernd Schusky
  • Using Social Marketing & CSR by Quang T. Pham & Man Nguyen
  • Digital Revenue Streams by Florian Lüft
  • Financial Planning by Gábor Juhász
  • Legal Aspects by Dr. Philipp Wehler & Andreas Hecker
Written by

Bernd Schusky

Quang T. Pham & Man Nguyen

Florian Lüft

Gábor Juhász

Dr. Philipp Wehler & Andreas Hecker

Pages

48

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