Enroll until October 31st, 2024

FBIN CLUB DEVELOPMENT PROGRAM

The FBIN Club Development Program (CDP) is a nine-month hybrid education INITIATIVE developed by FBIN in collaboration with the Slovak Football League.

The CDP has been developed for football club employees who want to further enhance their skills and get an overview of all non-sport areas within football clubs. The aim is to gain a comprehensive understanding of all relevant processes within their organization.

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ABOUT THE CDP

Developed in partnership with the Slovak Football League, the Club Development Program (CDP) covers six key football business topics over a nine-month period, offering a comprehensive learning experience for football professionals.

The program includes two in-person sessions in Slovakia and access to selected on-site FBIN events, providing real-world exposure to the latest industry trends and developments.

By combining practical learning with expert knowledge, the CDP ensures participants are equipped with the tools and skills needed for long-term professional growth and career advancement.

Key Benefits

Participants gain practical football business insights across six major topics over nine months.
Two in-person sessions in Slovakia provide networking and hands-on learning experiences.
Access to select FBIN on-site events offers real-world industry exposure and connections.
Collaborate with peers and experts to foster valuable professional relationships and growth.
Access to exclusive FBIN content ensures up-to-date knowledge and practical tools for your career.

Key Details

Start:

October 9th, 2024

Duration:

9 months

Format:

6 online courses

2 presence sessions

Access to selected on-site FBIN events

Program Fee:

3.500 Euro excl. VAT

Full access to the learning platform

Accommodation, food and beverages at the two presence sessions in Slovakia

9 months FBIN+ membership

Free access to selected FBIN on-site events

Last possible enrollment:

October 31, 2024

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Get in touch for discounted group access.

ABOUT THE COURSES

The Club Development Program (CDP) offers six in-depth courses designed to equip football professionals with essential skills and knowledge. Each course focuses on a key area of the football business. The courses are taught by international experts with a practical approach and are available on-demand for self-paced learning.

01.

Fan Engagement & Fan Relations

Fan engagement and relations are critical to the success of any football club. Building a strong connection with fans is essential for creating a positive and supportive team culture, as well as for driving attendance. Effective fan engagement requires a deep understanding of fan behaviour, as well as the ability to develop and implement strategies that effectively engage and connect with fans.

02.

Commercialisation

Commercialisation in football refers to the process of maximising revenue through sponsorships, merchandise sales, and broadcasting rights. This has become a crucial aspect of the modern football industry as clubs rely on commercial income to fund player acquisitions, stadium development, and other expenses.

03.

Financial Management

Financial management is a critical aspect of the football business industry. It involves planning, organising, and controlling financial resources to achieve the financial goals and objectives of the club. It requires a deep understanding of financial principles and practices, as well as the ability to make informed and strategic financial decisions.

04.

Communication & Marketing

Communication and marketing are essential for building and maintaining relationships with fans, sponsors, partners, and other stakeholders. By effectively promoting the team and building strong relationships, football clubs can increase revenue, brand awareness, and fan engagement. To be successful, communication and marketing efforts should be well-planned and use data and analytics to measure their effectiveness.

05.

Data-driven Marketing

Data is used in a variety of ways in football, including player performance analysis, team tactics and strategy, scouting and recruitment, as well as marketing and sponsorship. Clubs analyse data on fan demographics, attendance figures, and social media engagement to attract sponsors and create targeted marketing campaigns.

06.

Brand Development & Management

A club’s brand is more than just a logo or a name; it embodies the club’s values, mission, and reputation. By effectively managing and promoting their brand, clubs can differentiate themselves from their competitors and attract and retain a loyal fan base.

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DOWNLOAD THE BROCHURE

Get the info brochure about the CDP or get in touch if you have any questions.