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Enroll until October 31st, 2025
FBIN CLUB DEVELOPMENT PROGRAM
The FBIN Club Development Program (CDP) is a nine-month hybrid education INITIATIVE developed by FBIN in collaboration with the Slovak Football League.
The CDP has been developed for football club employees who want to further enhance their skills and get an overview of all non-sport areas within football clubs. The aim is to gain a comprehensive understanding of all relevant processes within their organization.
ABOUT THE CDP
Developed in partnership with the Slovak Football League, the Club Development Program (CDP) covers six key football business topics over a nine-month period, offering a comprehensive learning experience for football professionals.
The program includes two in-person sessions in Slovakia and access to selected on-site FBIN events, providing real-world exposure to the latest industry trends and developments.
By combining practical learning with expert knowledge, the CDP ensures participants are equipped with the tools and skills needed for long-term professional growth and career advancement.
Key Benefits
- Participants gain practical football business insights across six major topics over nine months.
- Two in-person sessions in Slovakia provide networking and hands-on learning experiences.
- Access to select FBIN on-site events offers real-world industry exposure and connections.
- Collaborate with peers and experts to foster valuable professional relationships and growth.
- Access to exclusive FBIN content ensures up-to-date knowledge and practical tools for your career.
Key Details
Start:
October 1st, 2025
Duration:
9 months
Format:
6 online courses
2 presence sessions
Access to selected on-site FBIN events
Program Fee:
3.000,- Euro excl. VAT (Early Bird until 31st March, then 3.500,- Euro)
Full access to the learning platform
Accommodation, food and beverages at the two presence sessions in Slovakia
9 months FBIN+ membership
Free access to selected FBIN on-site events
Last possible enrollment:
October 31, 2025
Get in touch for discounted group access.
ABOUT THE COURSES
The Club Development Program (CDP) offers six in-depth courses designed to equip football professionals with essential skills and knowledge. Each course focuses on a key area of the football business. The courses are taught by international experts with a practical approach and are available on-demand for self-paced learning.
01.
Fan Engagement & Fan Relations
Fan engagement and relations are critical to the success of any football club. Building a strong connection with fans is essential for creating a positive and supportive team culture, as well as for driving attendance. Effective fan engagement requires a deep understanding of fan behaviour, as well as the ability to develop and implement strategies that effectively engage and connect with fans.
02.
Commercialisation
Commercialisation in football refers to the process of maximising revenue through sponsorships, merchandise sales, and broadcasting rights. This has become a crucial aspect of the modern football industry as clubs rely on commercial income to fund player acquisitions, stadium development, and other expenses.
03.
Financial Management
Financial management is a critical aspect of the football business industry. It involves planning, organising, and controlling financial resources to achieve the financial goals and objectives of the club. It requires a deep understanding of financial principles and practices, as well as the ability to make informed and strategic financial decisions.
04.
Communication & Marketing
Communication and marketing are essential for building and maintaining relationships with fans, sponsors, partners, and other stakeholders. By effectively promoting the team and building strong relationships, football clubs can increase revenue, brand awareness, and fan engagement. To be successful, communication and marketing efforts should be well-planned and use data and analytics to measure their effectiveness.
05.
Data-driven Marketing
Data is used in a variety of ways in football, including player performance analysis, team tactics and strategy, scouting and recruitment, as well as marketing and sponsorship. Clubs analyse data on fan demographics, attendance figures, and social media engagement to attract sponsors and create targeted marketing campaigns.
06.
Brand Development & Management
A club’s brand is more than just a logo or a name; it embodies the club’s values, mission, and reputation. By effectively managing and promoting their brand, clubs can differentiate themselves from their competitors and attract and retain a loyal fan base.
DOWNLOAD THE BROCHURE
Get the info brochure about the CDP or get in touch if you have any questions.
JOIN THEM
Employees of these organisations enrolled for the CDP.
FC Košice
FC Spartak Trnava
FK Zeleziarne Podbrezova
KFC Komárno
MFK Dukla Banska Bystrica
MFK Ružomberok
MFK Skalica
LEARN FROM INTERNATIONAL EXPERTS
The lecturers of the CDP are renowned leaders in their respective fields.
Maarten van Seggelen
Founder, FANexperience
Maximilian Madeja
Managing Director, SLC Management
Henning Bindzus
Former Director Brand and Business Relations, Hamburger SV
Dick de Heus
Owner, HEUS Sport | Former Director Sales, Feyenoord
Frank van Eijsden
CEO, Tymes4
GET IN TOUCH
Jonas Bogaert
Business Development
+32 473 35 65 01
bogaert@footballbusinessinside.com
