Upgrade to Premium Now COMMERCIAL EXCELLENCE AWARDS
The Commercial Excellence Awards recognizes organizations that have excelled in developing and implementing innovative commercial strategies that drive growth and sustainability in the football industry.
This award highlights partnerships, sponsorships, and commercial initiatives that set new benchmarks for success.
Learn moreThe categories
Innovative Revenue Model
Honoring organizations that have developed new revenue streams or optimized existing ones in unique ways.
Submit an Entry 
Hospitality Excellence
Celebrating outstanding achievements in hospitality that elevate the matchday or event experience, enhance brand value, and deliver exceptional service and commercial impact.
Submit an Entry 
Best Fan Commerce Case
Recognizes innovative fan commerce initiatives that boost engagement and drive commercial success through, for example, merchandising, ticketing, or digital platforms.
Submit an Entry 
Outstanding Sponsorship Activation
Celebrating creative and impactful sponsorship campaigns that have delivered measurable results.
Submit an Entry 
eCommerce Excellence
Acknowledging pioneering digital commerce strategies and platforms that have transformed how fans engage, shop, and connect with their favorite teams or brands.
Submit an Entry 
Best Tool or Service
Honors tools or services that drive commercial success in the football industry.
The submission costs 250 Euro and is free for members of the FBIN Company Network.
Submit an Entry The submission costs 250 Euro and is free for members of the FBIN Company Network.
Further Information
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Submitted initiatives must have taken place within the last 12 months – they may have started or ended outside this period. Each initiative can only be submitted once for the same FBIN Excellence Award. -
The three organizations on the shortlist for each award category will receive a free premium ticket for the FBIN Commercial Excellence Summit. -
With the exception of the “Best Tool or Service” category, all submissions are free of charge.
SCHEDULE
Submission Opens
16 December, 2025
Submission Deadline
27 January, 2026
Shortlist Announcement
10 February, 2026
Award Ceremony
3 March, 2026, as part of the Welcome Evening at the FBIN Commercial Excellence Summit in Budapest
