REPORT : Navigating the Fan Landscape: Unmasking Challenges in Football Club Interactions

DESCRIPTION

In this comprehensive report, we embark on a journey to uncover the complex web of challenges that modern football clubs encounter in understanding and optimising interactions with their supporters.

We will explore the challenges and opportunities that football clubs encounter in understanding and optimising fan interactions. From ticketing dynamics to merchandising strategies, we will examine the evolving landscape of fan engagement and the critical role that personalisation and segmentation play in revolutionising club strategies.

Our research involved extensive interviews with representatives from football clubs of various sizes, spanning countries such as Sweden, Belgium, Greece, Germany, Serbia, Bosnia and Herzegovina, Croatia, Slovenia, the UK, Czech Republic, Slovakia, Spain, Italy, and more.