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SUMMARY : Handling No Shows of Season Ticket Holders

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DESCRIPTION

No-shows of season ticket holders are not exceptions, but rather the rule in European football. Of course, the figures vary greatly from club to club, but in individual cases they can be as high as 40%. The TV image and the atmosphere in the stadiums suffer, F&B revenues are lost.


In the case of games that are basically almost or completely sold out, it can also be assumed that the unoccupied seats could still have been sold individually.


This FBIN Summary aims to deliver ideas and inspiration how to tackle the issue of season ticket holders not attending games. With examples from clubs and their different approaches including the contacts to services providers and the people responsible at the mentioned clubs.

WHO CAN DOWNLOAD

  • FBIN Football Network members
  • FBIN Business Network members

COMMERCIAL

fan relations

Innovation

Summary

ticketing

Topics included
  • The secondary market
  • Passing tickets on to friends
  • Minimum attendance to renew
  • Loyalty program
  • Membership as alternative
Written by

FBIN

Pages

11

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