SUMMARY : Fan Engagement and Fan Experience on Matchdays

DESCRIPTION

When we think about matchday or matchday operations, we see this as all things going on (different teams and departments) before, during and after a game. This can be – obviously – a lot. Within our expert areas we link this in the first place with fan relations and marketing (and communication).

The topic of fan engagement & experience is thus quickly coming up, topics can be for instance: greeters/hosts, fan zones (and pop-up fan zones), family lounges, kid zones, sensory rooms, wayfinding, mascots, half time entertainment, accessibility, fan shop and fan surveys.

Within this document we will link to some sources and give a direction how you can translate this aimed more specific at the community. When interesting, we can also create a bespoke report where we go more in detail and tackle specific topics.