SUMMARY : Matchday Entertainment and Experience

DESCRIPTION

This report takes a look at the matchday experience, first providing a framing of why you as a club should focus on this, what factors to keep in mind and what you can do to set up the „right“ activities.

In addition, we show examples from members and other football clubs around the world. Such a report will never be complete as there are so many examples to think of that can be used as activations. Therefore, our intention is to offer some inspiration.