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REPORT : Global Brand Steering for Football Clubs

DESCRIPTION

The 25+ pages report gives exclusive insights into what makes a football club a strong brand, the US market and especially the Chinese market plus tips and tricks and useful tools.

WHO CAN DOWNLOAD

  • REGISTERED USERS
  • FBIN NETWORK MEMBERS
Topics included
  • Understanding and steering football clubs as brands
  • What makes a strong football club brand?
  • U.S. football market: Perceptions of European top clubs
  • Winning the Chinese market
  • Beyond China: Exploring new markets with the help of digital data
  • Beginners’ guide: Global brand steering
  • Tools
Written by

TD Reply

Pages

48

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