REPORT : Global Brand Steering for Football Clubs
The 25+ pages report gives exclusive insights into what makes a football club a strong brand, the US market and especially the Chinese market plus tips and tricks and useful tools.
WHO CAN DOWNLOAD
- REGISTERED USERS
- FBIN NETWORK MEMBERS
- Understanding and steering football clubs as brands
- What makes a strong football club brand?
- U.S. football market: Perceptions of European top clubs
- Winning the Chinese market
- Beyond China: Exploring new markets with the help of digital data
- Beginners’ guide: Global brand steering