logo-mobile
Profile
My Library
Email & Password
Shop Data
Education Dashboard
Messages
Sign Out
x
Community Platform

This article is only accessible for our members. Would you like to start a 3 day trial of the FBIN+ subscription?

With an FBIN+ Subscription you can access all our content and selected research publications.

Start your free FBIN+ trial →
No, Thanks
x

Preview Job Title

Make it Premium!

Premium jobs stick on top of the job board and are visibly highlighted. Each Premium job is sent out to all users registered on the FBIN platform and published as Featured Job of the week on FBIN’s Linkedin profile as well as included the FBIN newsletter.

Price: 150 Euro excl. VAT

Upgrade to Premium Now
Cancel

REPORT : Global Brand Steering for Football Clubs

DESCRIPTION

The 25+ pages report gives exclusive insights into what makes a football club a strong brand, the US market and especially the Chinese market plus tips and tricks and useful tools.

WHO CAN DOWNLOAD

  • REGISTERED USERS
  • FBIN NETWORK MEMBERS
Topics included
  • Understanding and steering football clubs as brands
  • What makes a strong football club brand?
  • U.S. football market: Perceptions of European top clubs
  • Winning the Chinese market
  • Beyond China: Exploring new markets with the help of digital data
  • Beginners’ guide: Global brand steering
  • Tools
Written by

TD Reply

MORE ABOUT

Pages

48

Read the Management Summary

Price

FREE

JOIN OUR NETWORK Reports Included

FIND PREVIOUS REPORTS IN THE CONTENT HUB

YOU MAY ALSO LIKE