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REPORT : Global Brand Steering for Football Clubs

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DESCRIPTION

The 25+ pages report gives exclusive insights into what makes a football club a strong brand, the US market and especially the Chinese market plus tips and tricks and useful tools.

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  • REGISTERED USERS
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Topics included
  • Understanding and steering football clubs as brands
  • What makes a strong football club brand?
  • U.S. football market: Perceptions of European top clubs
  • Winning the Chinese market
  • Beyond China: Exploring new markets with the help of digital data
  • Beginners’ guide: Global brand steering
  • Tools
Written by

TD Reply

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Pages

48

Read the Management Summary

Price

FREE

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