E43 – Djurgården Skolidrott: Building a Legacy Beyond Football Through School Sports Programs

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We sat down with Staffan Holmberg, a behavioral researcher and leader at Djurgården Skolidrott, the Djurgården School Sports Association of Djurgårdens IF Fotboll. Staffan shares the eye-opening journey of how Djurgården, one of Stockholm’s most iconic football clubs, went beyond just playing the game to launch a school sports program with a transformative 30-year vision. Djurgården Skolidrott is about fostering physical activity in children and building a legacy deeply rooted in the community.

In this episode, we dive into several exciting topics, including:

• Staffan’s Unconventional Path to Djurgården Football Club
• The Birth of Djurgården Skolidrott
• Lessons from the American Sports Model
• Creating Shared Value Through Societal Challenges, Resources, and Knowledge
• What’s Next for Djurgården Skolidrott?