E45 – Keep the Goosebumps: Blending Technology and Creativity for Data-Driven Football Stories
DESCRIPTION
In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about Gen Z’s evolving engagement with the sport, and why data-driven storytelling is essential for leagues and clubs.
We dived into several exciting topics:
- Stats Perform’s brief history
- Why do clubs and leagues need data-driven stories today?
- The New Behavior of Next-Generation Football Fans
- The Success Formula: AI and Man-made Creativity
- Entering the childhood dream with kicker
Topics included
- Audio
- Data-driven Content
Published
Nov 2024
Available in
English