Presentation | Sporting Success as a Booster for cross-departmental Growth and its Impact on the Merchandising Business

DESCRIPTION
This is a presentation by Frank Hüttemann (Head of Merchandising & License, Bayer 04 Leverkusen) given at the FBIN Commercial Excellence Summit in Budapest presented by Opta by Stats Perform.
Topics included
- Merchandising
- Licensing
- Brand Development
Published
April 2025
Available in
English