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Power Session | Data-driven marketing – How to get started

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DESCRIPTION

This Power Session is about the following topics:

  • What does the business case for data-driven marketing look? What is the upfront investment and the running costs? What kind of revenue can I expect?
  • What are the minimum requirements for sports club, to get started with data? The answer goes beyond the technology you need.
  • What are the most cost-effective communication channels for a sports club?
  • What does a data-driven season ticket campaign look like and what results can you expect? I’m happy to address other example based on your input.
  • How to get buy-in from your internal stakeholders?

COMMERCIAL

fan relations

MARKETING

Video

Topics included
  • Sports Alliance
  • Data
  • Fan Data
Published

4 November 2021

Available in

English

More about the Power Session: Data-driven marketing – How to get started

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Strategies for Football Clubs: Social Media - Strategy & Content
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