New report: Amazon Brand Stores for rights holders

A new report in the series “Strategies for Football Clubs” is now available. It targets the questions why and how rights holders, and especially clubs, should or should not use an Amazon Brand Store. The report is available for free.


You need to create an account to download the report for free.

Author of the report “Strategies for Football Clubs: Why and how to use Amazon Brand Stores. Or not.” is Nils Lappahn. He is the associate of an Austria-based e-commerce consulting company, that supports companies in their e-commerce activities, especially the Amazon marketplace. Beside this he is also vice president of the German football club TuS Koblenz.

The report takes a closer look at the Amazon Brand Stores of LaLiga, TSG Hoffenheim and some other European football clubs. Another topic the creation of an Amazon Brand Store – what to look at with tips and hints.

Also, the question is asked, if rights holders should go for their own Amazon Brand Store or not. The advantages and disadvantages are listed, so every organisation can make their own decision.

If you consider opening an Amazon Brand Store, this report is a good starting point and a great inspiration.


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