The latest issue of the FBIN Magazine is now available for free as digital download.
Once again, the FBIN Magazine provides exclusive insights into football organisations across the globe and their work.
Tom Steffensen, Head of Marketing and Sales at Norways back-to-back champions FK Bodø/Glimt (check out the latest podcast episode about their sustainability strategy as well) talks about the developments at the club in the last years that made them more relevant for partners and successful on and off the pitch.
“We are a club that likes to challenge preconceived notions and existing belief. We do things our way and make decisions based on our own situation and process, not based on others’,” Steffensen said in the interview.
Developing the Moldovan club football
The second big article is an interview with Anatolie Ostap, Competition Development Manager of the Moldovan FA. He speaks about the evolution of the club football in Moldova, the challenges and goals for the Moldova Football Championship. And of course, FC Sheriff was a topic as well.
For example, he told us: “We need a new clear, economically correct law on sponsorship in Moldova to create the favorable environment for attracting new investments in the development of a football club and in sports in general.”
The Story of Forward Madison FC
We also looked at the US football again, getting insights into the USL League One (third tier) club Forward Madison FC. Conor Tobin, Community Engagement Manager and active player of the club talked about the importance of the community and of building traditons as a young club.
Regarding the building of traditions he said: “American soccer is unique in the fact that many of our clubs are new. Traditions have to be created and built. It is correct that traditions are mainly created by the community not clubs. However, as a club we can create the platforms to empower people and the community to create traditions. So one of the things we try to do is create the possibility for these traditions to be created and then we try to be active in supporting traditions that might be taking root in the community.”
“We want to be the most sustainable club in Denmark”
Sustainability is a topic. We saw that at FK Bodø/Glimt and we see that at Aarhus GF. Their CEO Jacob Nielsen told us about their plans: “We have a clear strategy that we want to be the most sustainable club in Denmark and thus use our platform to create positive change and take the lead in the climate issue.”
Beside that, AGF is one of the best-managed clubs in the region, with increasing revenues and a new stadium to be opened in 2026.
The new issue also includes articles about Dinamo Zagreb‘s token policy, as their Digital Innovation Specialist, Mate Naletilić, also was a speaker at the FUTURE OF FOOTBALL BUSINESS Conference in Graz in September, where he took part in a panel discussion titled “Tokens, NFTs and how Clubs can open up new digital Revenue Streams”.
We asked Venezia FC‘s General Manager Gianluca Santaniello for his “5 Insights” and Michael Weidinger from our Knowledge Partner Overdose wrote an article about performance marketing for football clubs.
A big topic is the Metaverse, covered by a guest article by Andreas Schmidt, the founder of Megafan World. In another guest article , Holger Boyne, Head of Digital at Eintracht Frankfurt, wrote about why love is so important in sports.
We had a look at Legia Warsaw‘s journey to digital maturity and in another guest article, Achille de Rauglaudre took a closer look at FC Barcelonas financial chaos.
Thorsten Dum and Axel Sierau wrote about digital opportunities in the football industry and Andreas Hecker from Hoffmann Liebs about bonds as an investment vehicle in football.