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S2E7: How to understand your fanbase

DESCRIPTION

We invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club’s fanbase.

Topics included
  • Data
  • Fan Relations
  • Shakhtar Donetsk
Published

March 2021

Available in

English

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