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Tickets for the FBIN Marketing Excellence & Next-Gen Stadium Summit presented by Opta by Stats Perform are now on sale.
The MXS 2025 takes place on June 3 & 4 at the epet Arena in Prague. This two-day event will bring together industry professionals from all over Europe to explore trends and success cases, dive into highly relevant topics and discuss upcoming challenges.
Tomáš Křivda, CEO of AC Sparta Praha about the MXS: “New stadiums. This is a highly relevant topic not only for our club but also for other clubs in Czechia and other countries in Europe that are planning the construction or significant modernization of their existing stadiums. This will also be a topic at the FBIN Summit, which will take place on June 3rd and 4th at the epet ARENA in Prague-Letná. Since new infrastructure brings new marketing challenges, this topic will also be complemented by a Marketing Excellence Summit during which we will discuss successful marketing strategies in football on a European scale. Therefore, I invite you to join us for discussions with not only local but also international experts at the FBIN Summit in Prague.”
What to Expect?
The summit will feature six key tracks spread across two days.
Day 1 – Next-Gen Stadium
Delve into fan engagement, experience, stadium innovations, fanbase growth, digital developments and more.
Day 2 – Marketing Excellence
Covering four main tracks:
- Marketing Strategy
- Brand Identity & Evolution
- Winning Gen Z
- Innovative Content Strategies
In the evening of Day 1, join us for the exclusive Networking Evening, which includes the presentation of the FBIN Marketing Excellence Awards – submissions open on April 1!
Ticket Options & Early Bird Offer
Choose the ticket that suits you best:
- MXS Day One Ticket – Includes all sessions on June 3 + Networking Evening
- MXS Day Two Ticket – Access to all sessions on June 4
- MXS Both Days Ticket – Both days + Networking Evening
Early Bird Prices available until April 15! After that, ticket prices will increase by about 25%.
Members of FBIN Executive, the FBIN Business Network and the FBIN Football Network have free tickets included in their memberships. FBIN+ members get up to 50% discount on their ticket for the Summit.
