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AGENDA
1:00 – 1:30pm
Arrival at the headquarter of Ferencváros
Transfer from the partner hotel is arranged. Or individual arrival.
FTC-MVM Sports Center
1:30 – 2:15pm
Training center tour
We get insights into the training center of Ferenvcáros.
FTC-MVM Sports Center
2:15 – 2:40pm
Keynote: Club Management guidance and industry analysis: what to do tomorrow and in 3 years?
Olivier Jarosz, Board Member LTT Sports
Clubs are constantly aiming to develop on and off the pitch. For club executives, it is crucial to understand the importance of defining and managing the business strategically long-term, as much as managing the short-term pressures and operations. Based on our experience working with club and league strategies, the keynote will provide some applicable and concrete key learnings while also taking into account the current challenges and industry analysis. Ultimately, answering the question what kind of club strategy is required to bring better on pitch results, increase commercial revenue and bring the supporters “closer” to the Club.
FTC-MVM Sports Center | Conference Room
2:45 – 3:15pm
Deep Dive Session 1: ‘How to improve stadium attendance with data driven digital marketing’
Henk-Frits Verkerk, Managing Director, Sports Alliance
Robert Zlotnicki, Territory Agent, Sports Alliance
By Sports Alliance
Sports Alliance is Personalising Sport based on data driven digital marketing. We help sports organizations to start and succeed with their digital journey.
Sports Alliance was founded in 2002 in London, we have branch offices in England, Netherlands, France and Poland. Sports Alliance supports clubs and sports organization to manage fans’ data and relations with them.
Sports Alliance has over 19 years of experience in applying technology, analytics and marketing in order to improve fans’ engagement and generate new Club’s revenues.
Our Data Management Platform solution helps clubs to improve STADIUM ATTENDANCE, grow fans’ data base and effectively Clubs can get onboard new Sponsors and Clubs Partners.
FTC-MVM Sports Center | Winter Garden
2:45 – 3:15pm
Deep Dive Session 2: “Moving clubs from GOOD TO GREAT”
Mikkel Skou, CEO, NewC
Daniell Askholm, Head of Fan Engagement, FC København
By NewC
Mikkel Skou will introduce NewC and show exciting user cases from Brazil, UK and Denmark.
FTC-MVM Sports Center | Conference Room
3:15 – 3:30pm
Coffee Break
Time for a little refreshment.
FTC-MVM Sports Center
3:30 – 4:15pm
Panel discussion ‘Attracting and engaging the youngest generation of fans’
Bálint Máté, Head of International Department, Ferencváros
Minas Lysandrou, CEO, OFI Crete FC
Igor Schlesinger, Head of Marketing and Sales, AS Trencin
Daniell Askholm, Head of Fan Engagement, FC København
Moderation:
Ildikó Tóth, General Secretary, Hungarian Sports Marketing Association
A discussion about the problem to reach, attract and engage the youngest generation of fans, or the fans of the future. The goal is to talk about ideas to solve this, best cases and inspire to tackle this issue.
FTC-MVM Sports Center | Conference Room
4:15 – 4:45pm
Transfer to and arrival at the Groupama Aréna
The transfer is arranged. Individual transfer is possible.
Groupama Aréna
4:45 – 5:30pm
Stadium tour
We get insights into the home of Ferenvcáros.
Groupama Aréna
5:30pm – after the game
VIP seats for the game against Zalaegerszegi TE
We are watching the leagaue game against ZTE FC in the Groupama Aréna.
Groupama Aréna
After the game
Transfer to the partnerhotel
The transfer from the Groupama Aréna to the partner hotel is arranged.
Groupama Aréna
