Webinar | Membership Schemes & Loyalty Programs
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ONLINE
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90 MINUTES
18 July
14.00 CET
18 April
15.30 CET
SPEAKERS
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/07/gokce.jpeg)
Gökçe Güven
Founder & CEO
Kalder
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/07/felipe-sq.jpg)
Felipe Machado
Ex-Marketing Flamengo, Sports Growth Lead
Kalder
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/07/michael-sutherland.jpeg)
Michael Sutherland
Ex-CTO, Real Madrid, Advisor
Kalder
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/07/hugo-sq.png)
Hugo Vicente de Freitas
Head Of Loyalty & Partnerships
SL Benfica
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/05/rypens-head.png)
Thomas Rypens
Direct to Consumer Director
Club Brugge
![](https://www.footballbusinessinside.com/wp-content/uploads/2024/07/Simon-Agren-sq.png)
Simon Ã…gren
E-commerce Coordinator
Malmö FF
DESCRIPTION
With this webinar we focus on memberships schemes and loyalty programs football organisations have in place. We look at the challenges, the opportunities and get insights into successful cases from Benfica and Club Brugge.
The webinar is presented by Kalder.
SCHEDULE
14.00 – 14.05
Welcome Words and Introduction by Thomas Maurer, Managing Director of FBIN
14.05 – 14.20
Introduction and Presentation by Kalder
14.20 – 14.35
Presentation by Hugo Vicente de Freitas, SL Benfica
14.35 – 14.50
Presentation by Thomas Rypens, Club Brugge
14.50 – 15.20
Panel Discussion with
Hugo Vicente de Freitas, SL Benfica
Thomas Rypens, Club Brugge
Simon Ågren, Malmö FF
Gökçe Güven, Kalder
Michael Sutherland, Kalder
Moderated by Marcel Yildiz, FBIN
15.20 – 15.30
Q&A Session
WHO CAN RE-WATCH THE RECORDING?
- FBIN NETWORK MEMBERS
- FBIN+ SUBSCRIBERS