Friday, 20 January
15:15 – 15.30
Transfer from the partner hotel NH Laguna Palace to the Venezia FC training center
Transfer is arranged, registration is needed.
Hotel NH Laguna Palace
15.30 – 16.30
Training center tour
We visit the training center of Venezia FC together.
Venezia FC training center
16.30 – 16.45
Transfer from Venezia FC training center back to the partner hotel
Transfer is arranged, registration is needed.
Venezia FC training center
Saturday, 21 January
08.00 – 08.45
Transfer from the partner hotel NH Laugna Palace to the Stadio Pier Luigi Penzo
Transfer is arranged, registration is needed. Individual transfer is possible.
Hotel NH Laguna Palace
09.00 – 09.20
Presentation | Values and attitude as the basis for sustainable success
Martin Geisthardt, Head of Commercial, FC St. Pauli
Stadio Pier Luigi Penzo
09.25 – 09.45
Presentation | Players care and people strategy in a football startup: the Spezia Calcio case
Pierfrancesco Visci, Chief Football Administration Officer, Spezia Calcio
Stadio Pier Luigi Penzo
09.45 – 10.00
Coffee Break
Time for a little refreshment.
Stadio Pier Luigi Penzo
10.00 – 11.00
Breakout Session 1 | Selling more tickets through hyper-targeted campaigning: How PAOK FC managed this and the results.
With:
Philip Nordfeldt, Senior Vice President Sales, Data Talks
August Berg, Account Executive, Data Talks
Stadio Pier Luigi Penzo
10.00 – 11.00
Breakout Session 2 | Don’t do NFTs, Create Digital Products
With:
Thomas Euler, Co-Founder & -CEO, Liquiditeam
The hype around NFTs and crypto has ended as the market imploded. A great time for the football industry to reflect. How can we develop and execute sound digital strategies and eventually create digital products and experiences that fans really crave? In this session, Thomas Euler, co-founder and -CEO of web3 solution provider Liquiditeam, shares insights into creating successful digital products for the next generation of football fans. How should rights holders approach the challenge of reaching mobile native generations? What does it require in terms of organization? What business models do they need to explore to cater to different audience segments? How do rights holders start building and collecting valuable insights with ease? And what does all of this have to do with web3?
Join this breakout session if you want answers to those questions and share your own experience with the community.
Stadio Pier Luigi Penzo
11.05 – 11.25
Presentation | How the European Leagues are tackling the most important issues in football today
Paolo Bedin, European Leagues Representative of Associated Members & NTT Leagues
Stadio Pier Luigi Penzo
11.30 – 12.15
Panel Discussion | Beyond the pitch: Meet a new wave of football clubs that care about more than just results
With:
Martin Geisthardt, Head of Commercial, FC St. Pauli
Fabrizia Monteleone, Product & Merchandising, Venezia FC
Wolfgang Natlacen, Chairman, A.S. Velasca
Gianluca Santaniello, Business Area Director, Venezia FC
Stadio Pier Luigi Penzo
13.00 – 14.00
Lunch at the VIP Area
Time for lunch before the game begins.
Stadio Pier Luigi Penzo
14.00 – 16.00
Watching the game between Venezia FC and FC Südtirol
Seats in the VIP area are reserved for you.
Stadio Pier Luigi Penzo
16.30
Transfer back to the partner hotel NH Laguna Palace
Transfer is arranged, registration is needed. Individual transfer is possible.
Stadio Pier Luigi Penzo
