Tracks

As the name name says, the FBIN Commercial Excellence Summit highlights key commercial strategies, innovative ways to grow and successful cases in B2C and B2B.

The Summit consists of four tracks with usually four sessions – keynotes, fireside chats and panel discussions.

Commercial Strategy

The Commercial Strategy track will focus on the foundational approaches football clubs use to achieve sustainable growth and profitability. Exploring strategic planning, partnership development, and brand positioning, this track will provide insights into building resilient commercial frameworks. Attendees can expect discussions on best practices and forward-thinking strategies that strengthen a club’s market position and revenue potential while aligning with long-term goals.

Fan Commerce

The Fan Commerce track will delve into the core commercial areas where football clubs connect directly with fans. Covering for example ticketing, merchandising, memberships, and other fan-centered revenue streams, this track will explore strategies to boost engagement and loyalty while driving growth.

Innovative Revenue Streams

The Innovate Revenue Streams track will examine how football clubs can unlock new revenue opportunities. Focusing on areas like streaming, digital content, and fan engagement platforms, this track will highlight strategies for monetizing the besides the traditional revenue streams. Participants will gain insights into emerging trends and new technologies, with practical approaches to expanding revenue streams in innovative ways.

Hospitality and Partnerships

The Hospitality and Partnerships track will focus on maximizing revenue and engagement in B2B through premium experiences and innovative collaborations. Covering topics such as VIP experiences, hospitality strategy, and creative partnerships, this track will explore how clubs can elevate matchday offerings and forge meaningful connections with corporate and community stakeholders.