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Data-driven Marketing

Categories: Online Course
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About Course

Data-driven marketing is about more than sending email campaigns to an enthusiastic fanbase—it’s about creating personalized and relevant communication that strengthens fan engagement while boosting fan-related revenue. Achieving this balance means aligning marketing objectives with technological capabilities and ensuring legal compliance. This course explores how to harness data-driven strategies to maximize both fan loyalty and commercial success.

Course Content

Data-driven Marketing

  • Intro
    42:41
  • Data Driven Marketing
    53:42
  • Data-driven Marketing Quiz
  • Data Driven Sponsoring
    49:15
  • Data-driven Sponsoring Quiz
  • Digital Strategy
    46:07
  • Digital Strategy Quiz

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