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Communication & Marketing

Categories: Online Course
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About Course

Effective communication and marketing strengthen relationships with fans, sponsors, and stakeholders, boosting revenue, brand awareness, and engagement. This module contains four sessions that will help your club improve its digital communications. You will gain an overview into digital marketing, including the tools that are available for you to grow and measure your online engagement, you will explore how to create a meaningful marketing strategy so that your marketing is consistent, you will learn how to plan your club’s communications effectively, and you will learn how social media can fit into your club’s promotion.

Course Content

Communication & Marketing

  • Intro
    01:40
  • Digital Marketing
    33:45
  • Marketing Strategy
    39:53
  • Communications Planning
    40:39
  • Social Media
    30:33

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