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Commercialization
About Course
This course offers a deep dive into the commercialization of football clubs. You’ll explore key aspects of sponsorships and partnerships, strategies for internationalization, boosting merchandise sales, leveraging digital platforms, and optimizing ticket sales and pricing. Through practical examples and case studies, you’ll gain insights into maximizing revenue streams and building sustainable growth strategies.
Course Content
Commercialization
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Sponsorships & Partnerships
28:06 -
Internationalisation
35:28 -
Merchandise Sales
45:16 -
Digital Platforms
51:36 -
Ticket Sales & Pricing
37:47
Student Ratings & Reviews
