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Commercialization

Categories: Online Course
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About Course

This course offers a deep dive into the commercialization of football clubs. You’ll explore key aspects of sponsorships and partnerships, strategies for internationalization, boosting merchandise sales, leveraging digital platforms, and optimizing ticket sales and pricing. Through practical examples and case studies, you’ll gain insights into maximizing revenue streams and building sustainable growth strategies.

Course Content

Commercialization

  • Sponsorships & Partnerships
    28:06
  • Internationalisation
    35:28
  • Merchandise Sales
    45:16
  • Digital Platforms
    51:36
  • Ticket Sales & Pricing
    37:47

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