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Brand Development & Management
About Course
Building a strong brand goes beyond logos and slogans—it’s about crafting a compelling identity that resonates with audiences and creates lasting value. Successful brand development involves understanding your target market, defining a unique brand position, and managing the brand experience across all touchpoints.
Course Content
Brand Development & Management
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Intro
07:15 -
What is a brand
22:27 -
The role of a brand manager
49:15 -
How to develop your brand
29:04 -
How to develop brand experiences
01:24:56 -
Closing & remarks
13:08
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