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E22: VfL Wolfsburg’s US market entry strategy and the role of Innovation in the club’s development 

DESCRIPTION

In this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club’s internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga’s side.


The summary with the key takeaways of this episode is available as text as well.

READ THE SUMMARY

Audio

Club Development

Internationalisation

Strategy

Topics included
  • Strategy
  • Innovation
  • Club Development
  • Internationalisation
Published

January 2023

Available in

English

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