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S3E4: How to create a record-breaking jersey campaign

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DESCRIPTION

In this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.

Topics included
  • Marchandising
  • VfL Bochum
Published

February 2022

Available in

English

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