In a bid to redefine the future of sport, ZETLY.IO, BSV Blockchain and the Johan Cruyff Institute have joined forces to organise a series of webinars focused on the transformative impact of Web3 and blockchain technologies on the sports industry. The series aims to educate sports leaders on the potential of these technologies, and their role in reshaping fan engagement and revenue streams. We sat down with Glijer Mike, CEO of ZETLY.IO, Evan, Director of Education at BSV Blockchain, and Román Pascual, Sales Manager at the Johan Cruyff Institute, to discuss the motivations behind the initiative and what the future holds for the sports industry.
Mike, could you tell us about ZETLY.IO and the platform you are launching?
Glijer Mike (ZETLY.IO CEO): Sure. ZETLY.IO is a groundbreaking platform designed to build fan engagement in the digital twin. Our goal is to create an immersive experience for sports fans, allowing them to connect with their favourite teams in innovative ways. The platform uses Web3 technologies to enhance the overall fan experience, providing a unique and interactive digital environment.
Evan, as Director of Education at BSV Blockchain, what role does blockchain play in the future of the sports industry?
Evan (Director of Education, BSV Blockchain): Blockchain is a game changer for the sports industry. Its transparency, security and decentralised nature offer unprecedented opportunities for sports clubs. Through our education initiatives, we aim to equip sports leaders with the knowledge to implement blockchain technologies, fostering a new era of trust, efficiency and innovation in sports management.
Román, how does the Johan Cruyff Institute see the integration of Web3 and blockchain in the sports landscape?
Román Pascual (Sales Director, Johan Cruyff Institute): At the Johan Cruyff Institute, we believe in the constant evolution of sports education. The integration of Web3 and blockchain is inevitable, and our institute is committed to providing sports leaders with the expertise they need to navigate this digital transformation. Our webinars, led by industry experts and coaches specialising in marketing, sales and blockchain, aim to equip sports professionals with practical insights and strategies for success.
Mike, what inspired ZETLY.IO to collaborate with BSV Blockchain and the Johan Cruyff Institute for these webinars?
Glijer Mike (ZETLY.IO CEO): The convergence of ZETLY.IO, BSV Blockchain and the Johan Cruyff Institute represents a commitment to drive innovation in sport. We share a common vision of using technology to improve fan engagement and revenue streams for sports clubs. This collaboration brings together expertise in fan engagement, blockchain, and sports education to provide a holistic understanding of the transformative potential of Web3 and blockchain.
Evan, what specific topics can participants expect to explore during these webinars and how will BSV Blockchain contribute to their education?
Evan (Director of Education, BSV Blockchain): Our webinars will cover a range of topics, from the fundamentals of blockchain to practical applications in sports management. Attendees can expect a deep dive into the technological aspects, the strategic implications for clubs and the potential to create new revenue streams. Through our educational sessions, we aim to empower sports leaders to not only understand these technologies, but to effectively implement them in their organisations.
Román, how do you see the impact of these webinars on sports clubs and the industry as a whole?
Román Pascual (Sales Manager, Johan Cruyff Institute): The webinars are a unique opportunity for sports clubs to stay ahead of the curve. By gaining insights from industry experts and coaches, participants will be equipped to embrace the changes brought about by Web3 and blockchain. We anticipate a ripple effect where educated sports leaders will drive the adoption of these technologies, ultimately shaping the future of the sports industry.
Given the different expertise each company brings to the table, how do you see the collaboration impacting the sports industry?
Glijer Mike (CEO ZETLY.IO): The collaboration aligns our strengths to create a holistic approach for sports clubs. ZETLY.IO brings the fan engagement perspective, BSV Blockchain contributes blockchain expertise and the Johan Cruyff Institute provides sports education. Together, we aim to catalyse a paradigm shift and prepare sports organisations for a digital future that prioritises engagement, security and innovation.
Evan, in terms of education, how important is it for sports leaders to understand and implement Web3 and blockchain technologies?
Evan (Director of Education, BSV Blockchain): Education is key to successful implementation. Sports leaders need to understand the transformative power of Web3 and blockchain in order to make informed decisions. It’s not just about technology, it’s about strategic integration that aligns with the goals and values of each sports organisation.
Román, what message would you like to give to sports clubs that are considering entering the Web3 era?
Román Pascual (Sales Manager, Johan Cruyff Institute): Entering the Web3 era is a process, not an event. Sports clubs should approach it strategically, with a focus on education and preparation. The webinars offer a unique opportunity for clubs to gain the necessary knowledge and insights, laying the foundations for a successful journey into the digital future.
Mike, beyond fan engagement, how do you envision ZETLY.IO’s platform leveraging Web3 technologies to generate new revenue streams for sports clubs?
Glijer Mike (CEO ZETLY.IO): Beyond fan engagement, ZETLY.IO’s platform can leverage Web3 technologies to generate new revenue streams for sports clubs in several ways:
Fan Tokens: ZETLY.IO could integrate fan tokens, allowing fans to purchase tokens representing their favorite teams or players. These tokens could unlock exclusive experiences like VIP access, voting rights on certain team decisions, or in-game digital merchandise purchases. Transactions involving these tokens would generate revenue for the clubs.
NFT Ticketing: The platform could explore NFT-based ticketing systems. NFT tickets could offer unique benefits beyond access to the event, such as limited edition digital collectibles or discounts on merchandise. Secondary market sales of these NFTs could also generate additional revenue streams.
Virtual Experiences: ZETLY.IO could create virtual experiences accessible through token ownership. Imagine fans using their tokens to access exclusive pre-game interviews with players, behind-the-scenes locker room content, or interactive virtual reality experiences within the stadium environment.
Decentralized Marketplace: The platform could develop a decentralized marketplace for sports merchandise and memorabilia. Here, fans could use their tokens to purchase limited-edition NFTs representing physical or digital collectibles. This approach could streamline transactions, reduce costs associated with traditional marketplaces, and potentially offer a share of secondary market sales to the clubs.
By implementing these features, ZETLY.IO can create a win-win situation for both fans and sports clubs. Fans gain a more engaging and interactive experience, while clubs unlock new revenue streams and foster deeper connections with their fan base.
Evan, considering the ever-evolving nature of blockchain technology, how will your webinars address future advancements and their potential applications in the sports industry?
Evan (Director of Education, BSV Blockchain): The webinars should address future advancements in blockchain technology by:
Inviting Guest Speakers: Include presentations from thought leaders and developers at the forefront of Web3 and blockchain innovation. They can discuss emerging trends like Decentralized Autonomous Organizations (DAOs) and their potential applications in sports.
Interactive Sessions: Dedicate sessions to exploring hypothetical scenarios where participants can brainstorm how future advancements could be applied to real-world situations in sports management. This will encourage critical thinking and help sports leaders prepare for the evolving landscape.
Continually Updated Resources: Provide participants with access to a central knowledge base that is regularly updated with new information on emerging blockchain trends and their potential applications in the sports industry. This ensures participants stay informed long after the webinars conclude.
By incorporating these elements, the webinars can equip sports leaders with a future-proof understanding of blockchain technology and its potential impact on the sports industry.
Following these webinars, will the Johan Cruyff Institute offer any additional courses or programs focused on Web3 and blockchain in sports management?
Román Pascual (Sales Manager, Johan Cruyff Institute): Following the webinars, the Johan Cruyff Institute can offer additional courses or programs focused on Web3 and blockchain in sports management by:
Developing Specialized Courses: Design in-depth courses that delve deeper into specific areas like NFT ticketing systems, fan token economics, or DAO implementation within sports organizations. These courses can provide sports professionals with the technical knowledge and practical skills needed for real-world application.
Certification Programs: Create certification programs that assess participants’ understanding of Web3 and blockchain concepts after completing a series of courses and practical exercises. Certification demonstrates a sports professional’s expertise in this field, potentially increasing their career opportunities.
Executive Education Programs: Offer short, intensive programs targeting senior sports executives. These programs can provide them with a high-level overview of Web3 and blockchain’s potential impact on strategic decision-making within their organizations.
By developing these additional programs, the Johan Cruyff Institute can position itself as a leading institution for education in the intersection of sports and Web3 technologies. This will ensure sports professionals have the necessary knowledge and skills to navigate the evolving digital landscape and thrive in the future of the industry.
Conclusion: The collaboration between ZETLY.IO, BSV Blockchain and the Johan Cruyff Institute exemplifies a shared vision for the future of sport. As these webinars unfold, sports leaders around the world will gain valuable insights to prepare them for the dynamic and transformative journey into the web3 and blockchain era. The partnership underscores the belief that entering the Web3 era requires a strategic approach, education and proper preparation, and marks a significant milestone in the evolution of the sports industry.
