ABOUT THE EVENT

The FBIN Commercial Excellence Summit at Groupama Aréna in Budapest brings together 120 attendees to explore the business side of football. Focused on key commercial strategies and growth, the summit features top-level sessions with industry leaders and opportunities for high-quality networking.

Topics will range across several core areas, including fan commerce, which includes topics like ticketing, merchandising, and memberships – all focused on deepening fan engagement and loyalty. The summit will also cover commercial strategy, where experts discuss sustainable growth tactics, partnership development, and effective brand positioning. Digital revenue streams will also be a main topic at the summit, exploring emerging monetization opportunities through digital platforms, video content and more.

An exclusive Welcome Evening the night before allows for relaxed connections and valuable idea exchange, making this summit an essential event for professionals dedicated to advancing commercial success in football.

BECOME A MEMBER AND ATTEND FOR FREE

Members of the FBIN Business Network and the FBIN Football Network have free tickets included in their memberships.

FBIN+ subscribers get 20% discount on tickets for events.