Power Session: The Virtual Tour – BVB Case Study on Digital Activation
DR. SURESH LETCHMANAN
Managing Director Asia Pacific, Borussia Dortmund
10 AM CET
11 AM CET
With the current pandemic on going in the last 24 months or so, Borussia Dortmund created a unique digital campaign to connect with its fans, media and partners to immerse themselves in black and yellow as it was important for BVB to be able to demonstrate just how close their relationships are with all of their stakeholders worldwide. Accessibility and personal contacts are unfortunately not possible these days, hence digital and virtual means are the way forward.
Dr. Suresh Letchmanan, BVB’s Managing Director Asia Pacific will give exclusive insights into the development and execution of this unique project.
WHO CAN WATCH THE RECORDING?
- FBIN NETWORK MEMBERS