AGENDA
11:15 – 11.30
Arrival at the NH BRATISLAVA GATE ONE
Individual arrival.
Hotel NH BRATISLAVA GATE ONE
11.30 – 11:50
Opening Keynote
Michal Mertinyak, CEO, Slovak Football League
Details tba.
Hotel NH BRATISLAVA GATE ONE
11.50 – 12.50
Lunch Break
Hotel NH BRATISLAVA GATE ONE
13.00 – 13.20
Presentation: Win the game off the pitch
Philipp Mokrohs, Sportbusiness Expert for Brand & Marketing / Before: FC Bayern, HSV
Football clubs need a holistic brand strategy that provides orientation, reduces complexity and spans the many individual topics for a successful growth.
Hotel NH BRATISLAVA GATE ONE
13.25 – 14.25
Breakout Session 1: How to create a data driven marketing campaign at a football club?
Henk-Frits Verkerk, Client Service Director, Sports Alliance
Robert Zlotnicki, Territory Agent, Sports Alliance
Bram Molenaar, Account Executive, Sports Alliance
Come and join us in an interactive workshop to experience first hand what it take to create an efective data driven maketing campaign.
Data Driven Marketing. How does that work?
Always wanted to create the perfect marketing campaign? In this workshop we will create such a campaign together.
Come to our workshop and experience what data driven marketing really means!
Hotel NH BRATISLAVA GATE ONE
13.25 – 14.25
Breakout Session 2: How to monetise fans off site and during non-match days? Loyalty vs. membership.
Roman Krajniak, CSO, Paysy
Hotel NH BRATISLAVA GATE ONE
14.25 – 14.50
Coffee Break
Time for a little refreshment.
Hotel NH BRATISLAVA GATE ONE
14.50 – 15.10
Presentation: Activating the young generations and the importance of social media
Adam Pavella, Head of Brand Strategy and Marketing, FC DAC
Flora Adouki, Marketing Project Manager, FC DAC
Hotel NH BRATISLAVA GATE ONE
15.15 – 15.50
Panel Discussion: How to develop small and medium-sized football organisations
With:
Philipp Mokrohs, Sportbusiness Expert for Brand & Marketing / Before: FC Bayern, HSV
Adam Pavella, Head of Brand Strategy and Marketing, FC DAC
Konstantin Kornakov, Strategy Council Member, LTT Sports
Moderation: Dénes Éless
Hotel NH BRATISLAVA GATE ONE
16.10 – 16.55
Transfer to and arrival in Trnava
The transfer is arranged. Meeting point is the hotel lobby.
Individual transfer is possible.
Štadión Antona Malatinského Trnava | CITY ARENA
17.30 – the game ends
VIP seats for the game Spartak Trnava against Skalica
We are watching the league game at the stadium of Spartak Trnava.
Štadión Antona Malatinského Trnava | CITY ARENA
19.45 – 20.15
Transfer back to the hotel NH BRATISLAVA GATE ONE in Bratislava
The transfer from Trnava to the partner hotel is arranged.
The bus waits where we left it before the game.
Štadión Antona Malatinského Trnava | CITY ARENA
